Users usually don’t read

When I started making websites in 2003 I realized that users usually don’t read.

Even when you give them the most obvious instructions, users skip and go ahead for what they think will work.

Not only in online design, but in real life you find users doing the opposite as you tell them to do, so better give them the most obvious option without any reading.

For example, this sign was totally ignored in a local restaurant:

So better give them only options that you want them to go ahead.